Most people in Portland know about First Thursday where once a month the galleries in the Pearl District open their doors for an art crawl. However, what you may not know about, but should, is the slightly faster paced First Thursday Run, sponsored by Fit Right NW. It was an evening that combined two of my favorite things: running and cross promotional marketing.
Basically, you show up at Fit Right sometime before 6:00, sign up for the run, grab a snack, listen to the dj, and wait for the map reveal. Once they show the maps, you take note of 14 locations and then you are off! At each location you visit, you are given a raffle ticket for the great give-ways (shoes, massages, gift certificates) at the end. You have one hour to collect as many tickets as you can. I visited at least three shops I never would have thought to visit before that I intend on going back to some time in the near future.
Here's a video from their website that tells all about it:
I hadn't fully intended on running, since I'm still kinda of recovering from the big run on Saturday. I just jogged down after work to check out their new store and to see what the event was like. Once there, however, I felt like I could just sign up and maybe run to a few locations just to get a feel for it. I ended up running to all but one of the locations, crossing back and forth across NW Portland and dipping into the Pearl for a nice 40 minute jog collecting tickets as I went.
It was incredibly fun. I got to try out some new shoes for which I got a free t-shirt, I snagged some free Darn Good socks (and they definitely look like they may be just that), had a bagel, a glass of Deschutes Brewery Inversion IPA and had a good run at the same time. Best of all? It was totally free!
Thank you, Fit Right NW for a great evening. I'll be back to run again next month!
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